Marketing Intelligence & Planning: Volume 40 Issue 8

How do e-stores grow their market share?

Martin Klepek, Daniel Kvíčala

The purpose of this paper is to identify how fashion and cosmetics e-stores compete and grow to help e-commerce managers set the corresponding marketing strategy. It describes the…

Matching explanations with regulatory focus

Ramakrishna Salagrama, Anna S. Mattila, Sanjeev Prashar, Sai Vijay Tata

The present research examines the interaction between explanation type and regulatory focus on informational justice (IJ) and satisfaction with service recovery.

Religion, conspiracy theory and consumer ethics: a moderated mediation analysis

Denni Arli

The purpose of this study is to show that the spread of conspiracy theories has resulted in many tragic incidents, such as January 6 Insurrection at the US Capitol Building…

Impact of political marketing strategies on the BOP voters in India

Srabanti Mukherjee, Abhinav Srivastava, Biplab Datta, Subhojit Sengupta

This article aims to examine political marketing strategies adopted by the politicians operating in base of the pyramid (BOP) areas and their impact on the BOP voters using the…

The making of box-office collection: qualitative insights from Bollywood

Vijaya Patil, Hema Date, Satish Kumar, Weng Marc Lim, Naveen Donthu

This study explores the making of box-office collection using the Indian film industry, Bollywood, as a case.

Dysfunctional customer behavior and commitment to service quality

Kangcheol Lee, Taeshik Gong

This study examines the mediating effects of burnout on the relationship between dysfunctional customer behavior and commitment to service quality. The study also investigates the…

Customer brand co-creation on social media: a systematic review

Quynh Hoa Le, Luc Phan Tan, Thu Hang Hoang

This study aims to map existing literature on customer brand co-creation (CBC) in the context of social media and highlight multiple avenues for future research.

Does repurchase timing matter in promotional framing effect?

Bo Wang

Although the evidence exists for the effect of promotional frame on repurchase intention, it is unclear whether the timing of repurchase can moderate the effect. In this paper…