Marketing Intelligence & Planning: Volume 41 Issue 6

Uniqueness neglect on consumer resistance to AI

Yupeng Mou, Tianjie Xu, Yanghong Hu

Artificial intelligence (AI) has a large number of applications at the industry and user levels. However, AI's uniqueness neglect is becoming an obstacle in the further…

Minimizing the negative impact of brand deletion

Víctor Temprano-García, Ana Isabel Rodríguez-Escudero, Javier Rodríguez-Pinto

This research is primarily concerned with studying the impact of brand workers' problems on brand deletion (BD) outcomes. The authors also analyze how the level of consensus…

Are “buy X get X free” price promotions effective? An acquisition-transaction value perspective

Siddharth Harshkant Bhatt, Dinesh Ramdas Pai

“Buy X Get X Free” promotions are popular across retail settings. Retailers promote a variety of products using this promotional frame. However, past research contains mixed…

Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics

Rambabu Lavuri, Park Thaichon

The study examines the extrinsic variables, namely store environment, promotional activities (PA), product features and stimulation factors that encourage compulsive purchasing in…

Do specific investment and qualification of capability foster or impede firm performance: the moderating role of shared values

Yufan Wang, Michael Song, Haili Zhang, Sansan Monest Sib

Firms aiming to enhance firm performance require specific investment and qualification of capability. However, the relationship between these factors and firm performance is…

Two decades of brand hate research: a review and research agenda

Ramesh Kumar, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Komal Dhanda, Raiswa Saha, Richa Dahiya

This review aims to synthesize the brand hate literature and suggest directions for future research on brand hate.

How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships

Kian Yeik Koay, Weng Marc Lim, Simran Kaur, Kimberly Soh, Wai Ching Poon

This study aims to explore the impact of social media influencers' (SMIs) intimate self-disclosure on consumers' purchase intentions, with a focus on the role of parasocial…

Effect of discount frame on consumer responses: moderation of psychological distance and product nature

Bo Wang, Tingting Xie

According to construal level theory, close (versus far) psychological distance is associated with low (versus high) construal level. Despite the evidence for discount frame…