Table of contents
Knowledge management as a competitive asset: a review
Emin CiviKnowledge is the fundamental basis of competition. Although the study of knowledge is as old as human history, it has only been recognized in the last decade as a crucial element…
Managerial practices to sustain service quality: an empirical investigation of New Zealand service firms
Jay Kandampully, Bulent MengucA firm’s success in the marketplace is not confirmed by attaining the goal of market leadership, but in sustaining that leadership through the consistent delivery of superior…
Relationship selling and customer loyalty: an empirical investigation
Brian D. Foster, John W. CadoganExamines how customers’ loyalty is influenced by their relationship with the firm at two distinct levels: the specific relationship customers have with their salesperson; and the…
International pricing – a market perspective
Gary MarshExamines the factors that must be taken into account when determining the international pricing of a product, utilising specific examples from industry. Argues that specific…
Micro‐business start‐ups: challenging normative decision making?
Paul GreenbankArgues that micro‐business start‐ups appear to adopt an approach to business start‐up that conflicts with normative decision making models. It is, however, contended that the…
Strategic outsourcing: evidence from British companies
Ying FanOutsourcing has become an increasingly popular option for many organisations. But they vary in terms of activities being outsourced, reasons for and benefits from outsourcing, and…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss