Table of contents
Does political marketing need the concept of customer value?
Ross Brennan, Stephan C. HennebergThe purpose of this paper is to investigate the feasibility and usefulness of adapting the concept of “customer value” from commercial marketing for use in the field of political…
Opportunities for green marketing: young consumers
Kaman LeeThe purpose of this paper is to identify important factors that affect Hong Kong adolescent consumers' green purchasing behaviour.
Complainers versus non‐complainers retaliatory responses towards service dissatisfactions
Ian Phau, Michael BairdThe paper aims to investigate the different forms of retaliatory responses towards unsatisfactory service encounters experienced by Australian consumers. It further compares…
Modelling the consequences of e‐service quality
Sunil Sahadev, Keyoor PuraniThe purpose of this paper is to model the consequences of achieving better service quality in e‐services.
Corporate marketing management and corporate‐identity building
Shu‐pel TsaiCorporate identity has become one of the major topics in the field of corporate marketing studies, but the relationship between corporate marketing management and…
Message framing: keeping practitioners in the picture
Simon J. Pervan, Andrea VocinoThe purpose of this paper is to explore how message framing is commonly used by magazine advertisers.
Concept testing: the state of contemporary practice
Ling Peng, Adam FinnThe purpose of this paper is to better understand current concept testing practice and its role in the new product development process; identify the relationship, if any, between…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss