Table of contents
Letting horse sense loose on marketing
Martin van MesdagIssues a plea for the exercise and application of horse sense inplace of the increasingly sophisticated tools of modern marketers torepair some of the damage done by suppliers who…
Marketing planning: a computer assisted approach
Tony ProctorMarketing planning is a key area of marketing management. Planningactivities have become extremely complex and demand systematic andeffective techniques which can help to optimize…
Export practices in the UK clothing and knitwear industry
Dave Crick, Constantine S. KatsikeasReports on the findings from an exploratory study investigating theexport practices of UK clothing and knitwear manufacturing firms.Attempts to examine several key export…
Predicting market responses with a neural network:: the case of fast moving consumer goods
Michiel C. van Wezel, Walter R.J. BaetsMarket response modelling is well covered in the marketingliterature. However, much less research has been undertaken in the useof neural networks for market response modelling…
Strategy formulation and divisional performance judgement in companies: an empirical analysis
R. SirpalExamines strategic planning process in relation to a selection ofnew projects in various divisions of multidivisional companies amongdifferent industries in Singapore. Studies and…
The impact of marketing signals on strategic decision‐making ability and profitability
Paul A. Herbig, John MilewiczExamines the power of market signalling through a marketsimulation. Finds that use of marketing signals by firms within anindustry is positively related to the profitability of…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss