Table of contents
A framework for implementing retail franchises internationally
Megan Thompson, John StantonFor a predetermined form of business entry, the international market research process for selecting country markets requires the research questions and research process to be…
Exploring trust vis‐à‐vis reliance in business relationships: A qualitative analysis in the UK construction industry
Zhizhong Jiang, Stephan C. Henneberg, Peter NaudéTo overcome the limitations of applying trust in interorganizational relationships, this paper aims to investigate the significant role of interorganizational reliance in business…
Marketing contemporary visual art
Annukka Jyrämä, Anne ÄyväriThe paper seeks to focus on the management of art galleries in the context of contemporary visual art markets, viewed from the institutional and industrial network approaches. The…
Niche marketing and strategic capabilities: an exploratory study of specialised firms
Kjell Toften, Trond HammervollThe limited academic literature available on niche marketing has mainly focused on market‐specific factors, and the discussion has in particular centred on the characteristics of…
Internal marketing: service quality in leisure services
Hua Yang, Nigel CoatesIt has been accepted that enhancing the satisfaction of employees, especially customer‐contact employees is important as they can significantly and positively influence customers'…
Opportunities and threats for competitors in product‐harm crises
George Siomkos, Amalia Triantafillidou, Aikaterini Vassilikopoulou, Ioannis TsiamisProduct‐harm crises have become an almost familiar phenomenon in today's business environment as technology becomes more vulnerable. Even if a product‐harm crisis is associated…
Perceived environmental uncertainty's effect on commitment in business‐to‐business channels
Jennifer L. Harrison, Stephen J. KellyThe purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss