Marketing Intelligence & Planning: Volume 28 Issue 7

The changing body of students: A study of the motives, expectations and preparedness of postgraduate marketing students

Jie Liu

The aim of this paper is to assess the motives, expectations and preparedness of postgraduate marketing students, and discuss possible implications for postgraduate marketing…

The uncomfortable mix of seduction and inexperience in vocational students' decision making

Helen Haywood, Mike Molesworth

This paper aims to explore the process that undergraduates go through in selecting universities and courses in the context of an increasingly marketisated higher education (HE…

The student practitioner: Developing skills through the marketing research consultancy project

Barry Ardley, Nick Taylor

The purpose of this paper is to examine the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are…

The avatar lecturer: learning and teaching in Second Life

Janet Ward

This paper aims to give the educator's perspective on developing learning and teaching activities within the virtual world Second Life (SL). The purpose of the research was to…

Marketing simulation games: student and lecturer perspectives

Lynn Vos, Ross Brennan

The paper aims to contribute to the wider adoption of simulation games in marketing teaching. The purposes of the research reported here are to understand marketing students'…

Large cohort assessment: depth, interaction and manageable marking

Emma H. Wood, Stephen Henderson

Whilst other researchers have emphasized the use of online discussions in support of either class based or distance learning, the purpose of this paper is to investigate how this…

The employability attributes required of new marketing graduates

Neil Wellman

The purpose of this paper is to inform the development of vocationally focused marketing curricula by identifying the employability attributes required from new and early career…

Key issues in marketing education: the marketing educators' view

Monica Gibson‐Sweet, Ross Brennan, Anne Foy, Jacqueline Lynch, Peter Rudolph

The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university‐level marketing education, and to compare…

Educating tomorrow’s marketers

Ross Brennan