Table of contents
Strategic Planning: The Cultural Impact
David M. Reid, L.C. HinkleyStrategic planning is portrayed as a dynamic process by whichcompanies tend to identify future opportunities and link thatrecognition with a concerted effort to grow or acquire…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb001510. When citing the article, please…
Market Segment‐oriented Fund‐Raising Strategies: An Empirical Analysis
B.B. Schlegelmilch, A.C. TynanWith well over 250,000 registered UK charities vying to attractgenerosity, fund‐raising has become a fiercely competitive andprofessional activity. This article empirically…
“Soft” Information Systems for Marketing Decision Support
A.R. Lock, D.R. HughesThe article begins by defining three categories of information assoft; glosses on existing quantitative databases, text in the form ofmarket reports and analyses, individual…
The Valuation of Brands
Noel Penrose, Martin MoorhouseRecent merger and takeover activity in the branded goods sector hasnow prompted a number of companies to place formal valuations on theirbrand assets and include these in their…
Universal Product Codes: An Adjunct to Traditional Saleforce Controls
Ira TeichMarketing affects and supports the entire organisation.Improvements or reductions in waste within the firm will also have animpact on the firm′s marketing effort. Marketing…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss