Marketing Intelligence & Planning: Volume 41 Issue 1

Customer participation, innovative aspects of services and outcomes

Munyaradzi W. Nyadzayo, Civilai Leckie, Lester W. Johnson

This study aims to investigate how customers' perception of service innovation aspects (innovativeness, service newness and relative advantage) and their participation impact…

How online shopping experiences shape consumer webrooming behavior

Djonata Schiessl, Jose Korelo, Helison Bertoli Alves Dias

Due to increasing use of the Internet to purchase products, this article aimed to investigate how poor experiences during online purchases lead consumers to perform webrooming.

Charting the intellectual structure of customer experience research

Prashant Kumar, Linda D. Hollebeek, Arpan Kumar Kar, Jana Kukk

Contemporary firms are increasingly focusing on enhancing the customer experience (CX) to gain a sustainable competitive advantage. However, despite the rapid growth of CX…

Mergers and acquisitions success: examining customer loyalty

Paula Álvarez-González, Carmen Otero-Neira

Mergers and acquisition are a very common part of business strategy. However, it is not clear if and how these processes affect customers. This study aims to assess banking M&A…

Luxury consumption amidst the COVID-19 pandemic

Prashant Kumar

This study investigates shifts in luxury consumers' perceptions regarding luxury consumption, subsequent changes in the meaning of luxury and antecedents of luxury observed amidst…

The influence of price location on reference-price ads

Yin-Hui Cheng, Shih-Chieh Chuang, Chao-Feng Lee, Chiao-Ying Kao

Research has shown that when the original and the sale prices were displayed in a horizontal direction, with the sale price to the right (“Original price of $349.99/Sale price…

Exploring third-party’s brand rankings from consumers’ persuasion knowledge

Li-Shia Huang, Wan-Ju Huang, Hsiao-Yun Lin

Given the importance of third-party endorsements as external cues during purchase evaluations, the manipulation of endorsements may raise consumers’ suspicion and thereby reduce…

Meta-analysis of augmented reality marketing

Harish Kumar, Parul Gupta, Sumedha Chauhan

Amidst the ambiguity about the impact of augmented reality (AR) attributes on hedonic or utilitarian values, the present study aims to understand what AR attributes create hedonic…

Mobile banking affordances and constraints by the elderly

Fernando Rey Castillo-Villar, Rosalia G. Castillo-Villar

The study explores the affordances and constraints perceived by older adults through their experiences using mobile banking apps.