Table of contents
The world wide web in modern marketing's contribution to organisational performance
Stewart Adam, Andrea Vocino, David BednallThe purpose of this paper is to provide a better understanding of the antecedents of organisational performance (OP), both financial and marketing, and the influence of holding a…
Marketing perceptions and business performance: Implications for marketing education?
Øyvind Helgesen, Erik Nesset, Terje VoldsundThe purpose of this paper is to analyze associations between practitioners' perception of marketing and business performance, and discuss possible implications for marketing…
CRM literature: conceptual and functional insights by keyword analysis
Eleni K. Kevork, Adam P. VrechopoulosThe purpose of this paper is to review the literature on customer relationship management (CRM) to obtain a comprehensive framework of mutually exclusive CRM research areas and…
Assessing relationship quality in four business‐to‐business markets
Bahar Ashnai, Maria Smirnova, Sergei Kouchtch, Qionglei Yu, Bradley R. Barnes, Peter NaudéThe purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in…
An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study
Michel Rod, Nicholas J. Ashill, Jinyi Shao, Janet CarruthersThe purpose of this paper is to examine the relationships among three dimensions of service quality that influence overall internet banking service quality and its subsequent…
Engaging the purchase motivations to charm shoppers
Mario J. MirandaThe purpose of this paper is to give retailers an insight into consumers' capacity for feeling pleasure associated with specific purchase motivations across different product…
A cross‐cultural comparison of individualism's moderating effect on bonding and commitment in banking relationships
Satyabhusan Dash, Ed Bruning, Kalyan Ku GuinThe purpose of this paper is to describe a cross‐cultural study which examined individualism's moderating effect on the relationship between bonding and commitment between banks…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss