Marketing Intelligence & Planning: Volume 32 Issue 4

Informant characteristics as moderators in higher education research

Kevin L. Hammond, Robert L. Webster

The purpose of this paper is to report the results of a survey of business schools examining the impact of market orientation on overall business school performance. The authors…

What drives the customer of world's largest market to participate in value co-creation?

Kumkum Bharti, Rajat Agrawal, Vinay Sharma

The purpose of this paper is to explore the drivers of customer participation for value co-creation among bottom of the pyramid (BOP) customers. In addition, the difference, if…

Antecedents and consequences of insurer-salesperson relationships

Tsu-Wei Yu, Feng-Cheng Tung

The purpose of this paper is to explore the antecedents and consequences of insurer trust and salesperson trust, as well as the relationships between insurer, salesperson, and…

Service quality and behavioural intentions in broadband services selection

Muhammad Sabbir Rahman, Md. Nusrate Aziz

The purpose of this paper is to examine consumers’ perceptions and their behavioural intentions in selecting an internet broadband service in Malaysia by inspecting young users’…

An empirical examination of customers’ adoption of m-banking in India

Madhurima Deb, Ewuuk Lomo-David

– The purpose of this paper is to identify factors impacting the adoption of m-banking.

Market orientation in Islamic banks – a qualitative approach

Mostaque Ahmed Zebal, Hussein M. Saber

The purpose of this paper is to explore the nature of market orientation that exists in the Islamic financial institutions. The study further aims at identifying the antecedents…

Shopping centre customer service: creating customer satisfaction and loyalty

Emel Kursunluoglu

The purpose of this paper is to analyse customer service effects in creating satisfaction and loyalty. The other antecedents of satisfaction and loyalty such as perceived value…