Marketing Intelligence & Planning: Volume 20 Issue 4

Engendering trust in e‐commerce: a study of gender‐based concerns

Ailsa Kolsaker, Claire Payne

An essential element of successful e‐commerce is building relationships with consumers. All relationships are based upon trust and in the online B2C environment the absence of…

Synergy and strategy in e‐business

Jennifer Rowley

This article explores the theme of synergy in relation to business strategy, with specific reference to e‐business. After exploring the extent to which e‐business strategy needs…

Marketing implications of Webcasting and extranets

Khalid M. Dubas, Ian Brennan

Webcasting or push technology automatically sends information from the producer of information to the server or client computer of the subscriber. This paradigm is different from…

(R)etailing in the UK

Peter Jones, Colin Clarke‐Hill, David Hillier

Looks at electronic retailing in comparison with fixed store (r)etailing and explores a number of concerns regarding the development of electronic retailing in the UK. Offers…

Internet users’ intention to purchase air travel online: an empirical investigation

Adee Athiyaman

It is recognised in marketing that the study of buyer behaviour includes analysis of instrumental acts: that is, acts necessary in obtaining the goal object and the acts involved…

E‐marketing in perspective: a three country comparison of business use of the Internet

Stewart Adam, Rajendra Mulye, Kenneth R. Deans, Dayananda Palihawadana

Compares business use of the Internet (Net) and World Wide Web (Web) across Australia, New Zealand and the UK. The reported inter‐country comparison involves studies conducted by…