Marketing Intelligence & Planning: Volume 8 Issue 1

Internal Marketing: Making Marketing Happen

Nigel Piercy, Neil Morgan

The need to market internally the plans and strategies developed bymarketing managers is seen as a critical component of successful planintroduction. “Internal Marketing” appears…

Business Intelligence in the Post‐modern Era

Magnus Soderlund

In the post‐modern era, the business environment of the firm isbecoming increasingly turbulent and chaotic. Many firms have respondedby using business intelligence, usually in the…

Japanese Marketing Strategies in their UK Subsidiaries

L. Wright, P. Doyle, J. Saunders

This study demonstrates the analysis and findings of the fieldresearch undertaken in Japan in May 1988 on a small sample of Japanesefirms with UK subsidiaries. The study examined…

Marketing and Non‐marketing Managers

Gordon R. Foxall, Adrian F. Payne, James W. Taylor, Grady D. Bruce

The hypothesis that broadly defined managerial functions can besubdivided on the basis of their members′ internal and external taskorientations, and that the resulting…

Patterns of Competition: A Study of Local Restaurants

Susan Auty, Geoff Easton

Competitors come a very poor second to consumers as the focuses forstudies carried out by marketing academics. Since the marketing conceptis so much at the heart of what many…

Exhuming the Low Response Rate Fallacy of Postal Research

Leslie de Chernatony

There is an erroneously held view that postal surveys cannotachieve sufficient response rates to overcome non‐response bias and arebest suited when budgets are limited. This…