Business Intelligence in the Post‐modern Era

Abstract

In the post‐modern era, the business environment of the firm is becoming increasingly turbulent and chaotic. Many firms have responded by using business intelligence, usually in the form of scanning departments and formal information systems. However, these methods have not proved to be successful. This article examines some reasons why they have failed. With reference to empirical studies, it is argued that they have failed because decision makers prefer other sources of information when it comes to environmental issues. The article is also reformulating the problem with a changing environment and suggests an alternative, and post‐modern, way of treating environmental information.

Citation

Soderlund, M. (1990), "Business Intelligence in the Post‐modern Era", Marketing Intelligence & Planning, Vol. 8 No. 1, pp. 7-10. https://doi.org/10.1108/02634509010140113