Marketing Intelligence & Planning: Volume 35 Issue 7

An application of retailing service quality practices influencing customer loyalty toward retailers

Achchuthan Sivapalan, Charles Jebarajakirthy

Enhancing retailing service quality (RSQ) serves as a basic strategy for gaining competitive advantage in the retailing industry and enables retailers to make a loyal customer…

Influences on the intention to buy organic food in an emerging market

Emerson Wagner Mainardes, Diana Von Borell de Araujo, Sarah Lasso, Daniel Modenesi Andrade

The purpose of this paper is to investigate the relationship between personal values and attitudes in an emerging market. And the authors verified whether the attitude plays a…

Comparing consumer evaluations of services-to-services brand extensions with services-to-goods

Jayasankar Ramanathan, Sanal Kumar Velayudhan

The purpose of this paper is to examine the influences of parent brand characteristics and brand-extension fit on attitude towards the extension in the context of…

Frameworks for consumers’ narratives in a changing marketplace: Banking and the financial crisis

David A. Gilliam, Teresa Preston, John R. Hall

Narratives are central to consumers’ understanding of brands especially during change. The financial crisis that began in 2008 offered a changing marketplace from which to develop…

Environmental influences on pre-schooler’s understanding of brand symbolism

Leah Watkins, Robert Aitken, Maree Thyne, Kirsten Robertson, Dina Borzekowski

The purpose of this paper is to understand the factors influencing young children’s (aged three to five years) understanding of brand symbolism.

The brand meaning co-creation process on Facebook

Benjamin Rosenthal, Eliane Pereira Zamith Brito

The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook.

Investigating a comparative evaluation approach in explaining loyalty

Anand Kumar Jaiswal, Jos G.A.M. Lemmink

The purpose of this paper is to examine the superiority of comparative evaluation or relative attitudinal measurement approach in which the respondent evaluates one object with…