Marketing Intelligence & Planning: Volume 39 Issue 4

Do stereotypes matter for brand attachment?

Arnold Japutra, Sebastian Molinillo, Yuksel Ekinci

This study aims to investigate the role of destination brand stereotypes in predicting destination brand attachment (DBA).

Factors affecting customer satisfaction on online shopping holiday

Shian-Yang Tzeng, Myriam Ertz, Myung-Soo Jo, Emine Sarigöllü

Singles' Day (SD) in China is the world's biggest online shopping event while consumer dissatisfaction is also on the rise. Both theory and practice need sharper insights to…

A new frontier: alcohol sponsorship activation through esports

Sarah J. Kelly, Dymphna Van der Leij

The purpose of this paper is to examine the impact of alcohol sponsorship-linked advertising through esports upon young gaming audiences and how gaming behaviours affect…

Understanding the impact of CSR domain on brand relationship quality

Amit Shankar, Rambalak Yadav

The study investigates the impact of corporate social responsibility (CSR) domain on millennials' brand relationship quality (BRQ). It also attempts to understand how the…

Moral judgment and perceived justice in service recovery

Ke Ma, Xin Zhong

The purpose of this study is to examine the effect of perceived justice and consumer's moral judgment of a service failure on recovery outcomes.

Impact of consumer innovativeness on really new product adoption

Mona Seyed Esfahani, Nina Reynolds

The purpose of this study is to explore consumer innovativeness as a personality trait and addresses the hedonic, social, cognitive and functional motivational elements that lie…

Sustainability-oriented strategy and Sustainable Development Goals

Priscila Borin de Oliveira Claro, Nathalia Ramajo Esteves

Sustainability-oriented strategies involve considering all possible environmental, social and economic factors that impact stakeholders and sustainable development. They could be…