Marketing Intelligence & Planning: Volume 34 Issue 7

Guest editorial

Lynne Eagle, Stephan Dahl

The dark side of the pharmaceutical industry

Hamida Skandrani, Malek Sghaier

The purpose of this paper is to uncover some ethically equivocal aspects of the pharmaceutical industry (PI). It identifies the determinants of the medical representatives’ (MRs…

Went in for Botox and left with a rhinoplasty: The ethics of customer relationship marketing practices for non-surgical cosmetic procedures

Aphrodite Vlahos, Liliana L. Bove

The purpose of this paper is to investigate how customer relationship marketing (CRM) activities are utilized by plastic surgery providers to encourage the sale of non-surgical…

Transparency of hope: Ethical issues in marketing cross border reproductive care: a multi-region content analysis of clinic websites

Anna E. Hartman

The purpose of this paper is to examine marketing tactics used in the clinic websites of cross-border reproductive care (CBRC) providers and analyse what ethical implications…

Social media in medical and health care: opportunities and challenges

Weng Marc Lim

The purpose of this paper is to outline and discuss the opportunities and challenges of using social media in medical and health care.

Content and compliance of pharmaceutical social media marketing

Bruce A. Huhmann, Yam B. Limbu

The purpose of this paper is to explore ethical issues related to pharmaceutical marketers’ social media efforts including the prevalence and forms of direct-to-consumer web 2.0…

Empowering or misleading? Online health information provision challenges

Stephan Dahl, Lynne Eagle

Patient empowerment (PE) is a key public health policy tool globally which is seen as unproblematic, but contains a number of unwarranted assumptions and unrecognised challenges…