Marketing Intelligence & Planning: Volume 22 Issue 6

Internet market segmentation – an exploratory study of critical success factors

Tom M.Y. Lin, Pin Luarn, Peter K.Y. Lo

Market segmentation is a topic that has already produced significant results in conventional marketing research but appears to be still novel in the field of Internet marketing…

Grocery shopping: list and non‐list usage

Art Thomas, Ron Garland

“Scripted behaviour” underpins many repetitive and routine tasks, such as grocery shopping, where it is observed that some shoppers take a list and others do not. The notion of…

Measuring attitudinal commitment in business‐to‐business channels

Stephen James Kelly

While organizational behaviourists have largely adopted a three‐component conceptualisation of attitudinal commitment, marketers continue exclusively to apply one‐ or…

Customer service and organizational learning in the context of strategic marketing

Yang‐Im Lee

The strategic marketing concept requires that marketers adopt an internal and an external focus, and it provides a conceptual basis for devising a customer service policy…

Lenses and mirrors: the customer perspective on part‐time marketers

Michael John Harker

This paper discusses the relevance of the “part‐time marketer” concept to customer perspectives on relationship marketing. It reports key findings on this topic produced by…

Contemporary marketing practice: theoretical propositions and practical implications

Adam Lindgreen, Roger Palmer, Joëlle Vanhamme

Marketing has changed significantly since it first emerged as a distinct business and management phenomenon. We identify some of the major factors causing the observed change in…