Marketing Intelligence & Planning: Volume 13 Issue 2

Intelligent marketing information systems:: computerized intelligence for marketing decision making

Chandra S. Amaravadi, Subhashish Samaddar, Siddhartha Dutta

Marketing knowledge and expertise are a critical corporate resourcefor carrying out strategic decision making that supports marketingfunctions. Intelligent marketing information…

Marketing decision support systems in a small trading nation:: an Australian case study

Alan Buttery, Rick Tamaschke

Compares the extent to which management decision support systems(MDSS) technology is applied in a country like Australia with arelatively small population, with countries with…

Retailing applications of geodemographics: a preliminary investigation

Lisa O′Malley, Maurice Patterson, Martin Evans

The term geodemographics is derived from the combination of bothgeographic and demographic information on populations. The concept ofgeo‐demographic data is relatively new, and…

A convergence of Western marketing mix concepts and oriental strategic thinking

Sui Pheng Low, Martin C.S. Tan

The mundane and expanded marketing mix concept has an importantrole in Western marketing literature for both tangible products andintangible services. The nine Ps – namely…

The position of marketing education: a student versus employer perspective

Elaine M. O′Brien, Kenneth R. Deans

Presents the viewpoints of both students of marketing and employersof these students, in an attempt to ascertain if we, as educators, aresatisfying the needs of both sets of…