Marketing Intelligence & Planning: Volume 31 Issue 7

The role of external influences in high involvement purchase behaviour

Tahmid Nayeem, Riza Casidy

The purpose of this paper is to discover the consumer decision-making style clusters within the context of automobile purchases in Australia. It also examines the differences…

Ethics and responsibility in relationship marketing: The business school and the next generation of managers

Johannes Perret, Maria Holmlund

The role of ethical issues is growing in business and in society, but surprisingly, that role is sparsely examined in the relationship-marketing context. The purpose of this paper…

Marketing at the bottom of pyramid: market attractiveness and strategic requirements

Tendai Chikweche

The purpose of this paper is to examine the reasons for firms’ continued presence in a difficult bottom of pyramid (BOP) environment, outlining the challenges of establishing a…

Effects of relational proclivity and marketing intelligence on new product development

Kevin J. Trainor, Michael T. Krush, Raj Agnihotri

A number of studies in the marketing and strategy literature show that a firm's resource endowment is a major driver in the formation of advantage-generating capabilities. Some…

Simulated test marketing in emerging markets: the need to re-think

Nikolay Korotkov, Nicoletta Occhiocupo, Lyndon Simkin

The world's leading manufacturers of fast moving consumer goods (FMCGs) generate up to 50 per cent of their revenues in emerging markets. Simulated test marketing (STM) is a…

The key dimensions of luxury from a UK consumers’ perspective

Keith Walley, Paul Custance, Paul Copley, Sue Perry

– The purpose of this paper is to report the findings of a research study that sought to identify the key dimensions of luxury from a UK consumers’ perspective.

Universities and export market orientation: an exploratory study of UK post-92 universities

Yousra Asaad, T.C. Melewar, Geraldine Cohen, John M.T. Balmer

The purpose of this paper is to explore how post-92 UK universities perceive and manage market orientation (MO) in their export operations of educational services to international…