Marketing Intelligence & Planning: Volume 32 Issue 3

Effects of green brand on green purchase intention

Yi-Chun Huang, Minli Yang, Yu-Chun Wang

The purpose of this paper is to build a comprehensive model and examine the relationship among green brand positioning (GBP), green brand knowledge (GBK), attitude toward green…

Knowledge sharing and competitive intelligence

Tuan Luu

This research excursion through shipping companies in Vietnam sought to investigate whether organizational culture, ethics, and emotional intelligence influence knowledge sharing…

Managing relationship marketing in the food service industry

Abdullah Firdaus, Agnes Kanyan

The purpose of this paper is to propos a new measuring instrument for relationship marketing which is uniquely designed for the foodservice industry. In particular, the underlying…

The antecedents of satisfaction and revisit intentions for full-service restaurants

Veljko Marinkovic, Vladimir Senic, Danijela Ivkov, Darko Dimitrovski, Marija Bjelic

The purpose of this paper is to identify the antecedents of satisfaction and revisit intentions for full-service restaurants. The economic crisis is known to have had a deep…

Brand strategies in social media

Georgios Tsimonis, Sergios Dimitriadis

The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what outcomes do…

Leveraging the power of online social networks: a contingency approach

Sheau Fen Crystal Yap, Christina Kwai Choi Lee

The purpose of this paper is to examine online community loyalty through an extension of the theory of planned behaviour by incorporating motivational drivers of enjoyment and…

Store personality and consumer store choice behaviour: an empirical examination

Gopal Das

The purpose of this paper is to explore the influences of store attributes on store personality dimensions across different consumer segments. Subsequently, the study examines…