Marketing Intelligence & Planning: Volume 20 Issue 7

Subject:

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Table of contents

Consumer attitudes to utility products: a consumer behaviour perspective

Anna Watson, Howard Viney, Patrick Schomaker

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15351

Understanding consumer demand for non-deceptive pirated brands

Gerard Prendergast, Leung Hing Chuen, Ian Phau

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8061

Auctioneer strategy and pricing: evidence from an art auction

Clare D’Souza, David Prentice

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2145

Customer orientation: construction and validation of the CUSTOR scale

Mahmood M. Hajjat

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3008

Incorporating ethnicity into marketing intelligence and planning

Dawn Burton

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3372

The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies

Roger Brooksbank, David Taylor

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1288

Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

e-ISSN:

1758-8049

ISSN-L:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Merged from:

Journal of Marketing Practice: Applied Marketing Science

Editor:

Dr Babu John-Mariadoss

Further Information