Marketing Intelligence & Planning: Volume 25 Issue 1

Marketing is everything: the view from the street

Michael Saren

To show how the conceptual framework of the marketing discipline can be radically revised and rethought, to be better in tune with the realities of the producer‐consumer…

What's in store? Retail marketing and corporate social responsibility

Peter Jones, Daphne Comfort, David Hillier

The purpose of this paper is to present exploratory examination of the ways in which large retailers in the UK are using corporate social responsibility (CSR) as a means of…

Strategic marketing in action: A comparison of higher and lower performing manufacturing firms in the UK

Roger Brooksbank, David Taylor

To contrast the role and practical application of strategic marketing in higher and lower‐performing firms.

“Decision research” correlates directly with better business performance

Raguragavan Ganeshasundaram, Nadine Henley

Proceeding from the widely accepted but relatively untested premise that the gathering of intelligence via market research is central to business success, this paper reports a…

Contextual and methodological issues in COO studies

Suku Bhaskaran, Nishal Sukumaran

To investigate, analyse and identify the reasons for contradictory conclusions in past studies of country of origin (COO) influences on buyers' beliefs and purchase intentions.

On the role of bank staff in online customer purchase

Mark Durkin

This paper reports the findings of the latest, quantitative phase of a continuing study that explores the impact of the internet on bank‐customer relationships. The specific aim…

Relationship marketing and customer loyalty

Nelson Oly Ndubisi

To examine the impact of relationship marketing strategy on customer loyalty.

Emerald at 40

Rebecca Marsh

Editorial

Keith Crosier