Table of contents
Knowledge exchange and the opportunities for Marketing Intelligence & Planning
Tim HughesThe purpose of this paper is to put forward some ideas on how Marketing Intelligence & Planning (MIP) might further pursue its crossover mission in the future.
Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage
Ian Phau, Charise WooThe purpose of this paper is to investigate money attitudes and credit card usage, between compulsive and non‐compulsive buyers, of young Australians. It also serves to validate…
Anti‐social behaviour: profiling the lives behind road rage
Arch WoodsideThe purpose of this paper is to propose that “social demarketing” campaigns need to recognize unique sub segments of individuals engaging in behaviours having substantial negative…
Consumer sentiment towards marketing in Bangladesh: The relationship between attitudes to marketing, satisfaction and regulation
Ahmed Shahriar Ferdous, Batul TowfiqueThe purpose of this paper is to investigate the overall attitudes of consumers in Bangladesh toward marketing. The paper also empirically tests for associations between consumer…
How customer requests may lead firms astray: conceptual issues and an empirical illustration
Geir Sogn‐Grundvåg, Kjell GrønhaugThe purpose of this paper is to explore how responding positively to requests from customers may lead firms astray, a neglected topic in past research.
Contextual intelligence and flexibility: understanding today's marketing environment
Marc LogmanMany planning approaches on strategic flexibility often focus on a product and/or market perspective. The purpose of this paper is to argue that today's changes demand a…
Perceptions of product placement practice across Australian and US practitioners
Margaret Craig‐Lees, Jane Scott, Remiko WongThe aim of this paper is to examine the perceptions of Australian product placement decision makers and to compare them to those of their US counterparts, as reported by Karrh…
The role of school and university teachers as part‐time marketers
Jesús Cambra‐Fierro, Jesús Cambra‐BerdúnThe purpose of this paper is to analyse whether teachers can be described as part‐time marketers (PTM) and therefore their influence on the perception of their organisations'…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss