Corporate Communications: An International Journal
Issue(s) available: 123 – From Volume: 1 Issue: 1, to Volume: 29 Issue: 7
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Volume 15
Volume 14
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Volume 12
Volume 11
Exploring construal level matching effects: focusing on descriptive norms and temporal framing in environmental cause-related communication contexts
Chung In Hazel Yun, Yeonsoo Kim, Y. Greg SongTo enhance the effectiveness of environmental cause-related marketing (CRM) message design, this study identifies two key factors: descriptive social norms (provincial vs general…
Board gender diversity (BGD): compelling evidence in support for the critical mass theory
Frank Lefley, Vaclav JanecekThe paper aims to identify the level of support and expand on the issues recently raised in the literature concerning critical mass theory and board gender diversity (BGD).
To take a stand or not: effects of company-issue fit and perceived motivations for CSA on consumer response
Seoyeon Kim, Lucinda L. Austin, Barbara Miller GaitherThis study examined how consumer response to corporations that take a stand (or not) on social/political issues – varied by “fit” between the company and the advocated issue – was…
Hallucination or vision? Establishing reliability and validity of AI-based qualitative analysis of the unified model of activism in the Scottish independence Twitter debate
Audra Diers-Lawson, Stuart J. LawsonThe present study explores both the validation of the unified model of activism and the methodological reliability of the LlamaParsing approach to natural language processing…
Bridging the diverse leader gap in public relations through accreditation: examining US diverse practitioners’ motivations, challenges and leader development
Marlene S. Neill, Rosalynn A. Vasquez, Sharee L. Broussard, Chris M. GentThis study aims to examine the impact of the Accreditation in Public Relations (APR) certification on the leader development of US diverse practitioners.
Artificial intelligence in corporate communications: determinants of acceptance and transformative processes
Karolin Kelm, Michael JohannThis study investigates the determinants of artificial intelligence (AI) acceptance in and AI-driven transformations of corporate communications. From a technology adoption…
The role of snapchat in shaping workplace behavior and productivity
Stephanie Bilderback, Patrick Luck, Isabella L. Blackwell, Michael D. LobdellThis paper explores the influence of Snapchat on workplace behavior, focusing on employee productivity, mental health and organizational policies. It examines how Millennials and…
CEO activism: a strategic framework for topic selection, considering issue maturity and congruence
Yeonsoo KimThis study proposes that strategic planning and execution can make CEO activism an effective public relations practice. It introduces a model for selecting activism topics…
The impact of corporate social advocacy on employee trust and distrust: an empirical study of #StopAsianHate
Keonyoung Park, Shivangi Asthana, Songli NieThis study examines the relationship between corporate social advocacy (CSA) and employee trust and distrust, focusing on perceived employer support for the #StopAsianHate…
Empowering commitment: unraveling the impact of motivating language and the mediating role of trust
Md Farid Talukder, Guclu AtincThe purpose of this study is to examine the direct and indirect effects of motivating language on organizational commitment, as this phenomenon has drawn the attention of…
Communicating sustainability: the Iberian challenge for authorial fashion brands
Pedro Dourado, Carmen LLovet, Eglée Ortega FernándezGiven the potential for authorial fashion to lead the way in the field of sustainable fashion and digital platforms to be a powerful tool for spreading sustainable messages, this…
Branding Muslim hijabi fashion: exploring influencer trends and impact
Athanasios Poulis, Francisca Farache, Ola Elbayouk, Ioannis A NikasThis research explores the intricate relationship between fashion, identity and religion in Muslim hijabi fashion. More specifically, it examines the impact of global brands’…
2024 practice analysis: a comparison of expectations vs actual performance of essential competencies in public relations
Marlene S. Neill, Lauren Combs, Raphael Roker, Emeri Drewry, Lia Hood, Mallory Vaughan, Aliyah Binford, McKenna JoyceWe conducted the Universal Accreditation Board (UAB) practice analysis to examine perceptions of US public relations practitioners and educators regarding the essential…
Sustainability as guiding principle of communicative action the transformative and transformational potential of corporate sustainability communication as niche construction, a case from the energy sector
Franzisca WederThis paper expands on existing analyses of corporate energy and sustainability communication and shows the potential of evolutionary theory to study and conceptualize sustainable…
Climate change as fake news. Positive attribute framing as a tactic against corporate reputation damage from the evaluations of sceptical, right-wing audiences
Michal Chmiel, Sania Fatima, Ciara Ingold, Jana Reisten, Catalina TejadaThe paper aims to examine whether CSR communication about a company’s support for climate change created using different content framing categories (positive vs negative) can lead…
Visual framing during crisis: a 10-year systematic review
Grace OmondiThis paper presents a 10-year systematic review of research on the visual framing of crises to identify the priorities, theories applied and trends in the scholarship of visual…
Letters as organizational rhetoric on environmental social and governance (ESG): the case of Larry Fink and BlackRock from 2018 to 2023
Gareth ThompsonThis paper is intended as an original contribution to researching ESG from a PR perspective, as well as offering a case study of the use of letters as a mode of corporate…
Challenges of strategic digital communications in local media industries during the COVID-19 pandemic in Serbia, North Macedonia and Bulgaria
Natasa Simeunovic Bajic, Ilija Milosavljevic, Marina Tuneva, Vyara AngelovaThis paper seeks to analyze how local media in Serbia, North Macedonia and Bulgaria have integrated digital technologies and tools into their work and corporate communication…
Caring or selling? Communicating values or promoting products in PR education
Jacek BarlikThis study examines the role of values, social causes, PR ethics and sustainability in public relations (PR) curricula in a European country. PR students are asked about the value…
Empowering public relations for sustainability: examining the landscape in Turkey
Nilüfer GeysiThis paper examines the engagement of public relations (PR) in advancing sustainability within Turkey, exploring both current contributions and future potential. It analyzes how…
From greenwashing to greenbleaching: green communication and mitigating moral outrage in the context of revisited situational crisis communication theory
Marko Selaković, Nikolina Ljepava, Noushin Bagheri, Riad Al ChamiThe purpose of the study is to examine the relevance and application of green communication in management of the risks associated with moral outrage inducing crises. The study…
A limit to how much you can plan – planned and improvised strategic communication during COVID-19
Truls Strand OfferdalThis paper investigates the relationship between prior planning and the practical adaptation and improvisation conducted by organizations during the COVID-19 pandemic through a…
Attitudes toward sustainable development and employer brands: comparing generations X, Y and Z in two countries
Ana Tkalac Verčič, Dejan VerčičThis study investigates how sustainability influences employer branding across generational cohorts – Generations Z, Y and X – and between two neighboring countries, Slovenia and…
Exploring business and SDG discourse on X: topics, users and engagement
Christine Ascencio, Randika EramudugodaThis paper examines thematic discourses concerning business and the Sustainable Development Goals (SDGs) on X (formerly Twitter), aiming to uncover active user groups and evaluate…
Enhancing brand loyalty through LGBTQ+ influencers: a study on the impact of firm-generated content in inclusive marketing strategies
Evi Chatzopoulou, Athanasios Poulis, Apostolos GiovanisThis study aims to examine the impact of firm-generated content (FGC) on lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ+) influencers, focussing on inclusive…
Inclusive sponsorship activation and gender equity in sports: the case of orange company
Pascale Marceau, Frank PonsThis study aims to identify the determining factors of perceived altruism and attitude toward an inclusive sponsorship activation, as well as the impact of these variables on the…
ISSN:
1356-3289e-ISSN:
1758-6046ISSN-L:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic
Further Information
