Corporate Communications: An International Journal: Volume 17 Issue 4

Corporate communication and corporate marketing: Their nature, histories, differences and similarities

Laura Illia, John M.T. Balmer

The purpose of this paper is to explicate the natures, histories, similarities and differences of, and between, corporate communication and corporate marketing.

CSR in corporate self‐storying – legitimacy as a question of differentiation and conformity

Trine Susanne Johansen, Anne Ellerup Nielsen

The purpose of this paper is to address corporte social responsibility (CSR) as a form of corporate self‐storying that highlights isomorphic processes influencing legitimacy as a…

Consistency in behavior of the CEO regarding corporate social responsibility

Wim J.L. Elving, Damla Kartal

When corporations adopt a corporate social responsibility (CSR) program and use and name it in their external communications, their members should act in line with CSR. The…

Food reputation impacts on consumer's food choice

Marino Bonaiuto, Pierluigi Caddeo, Giuseppe Carrus, Stefano De Dominicis, Barbara Maroni, Mirilia Bonnes

Reputation is conceptualised as the believed effects that any social agent (ranging from a person to a company to a country) can have. Food reputation is beliefs about the effects…

Identity, communication and change management in Ferrari

Emanuele Invernizzi, Stefania Romenti, Michela Fumagalli

The purpose of this paper is to investigate the role of strategic communication during a change management process within the internationally famous Ferrari corporation. The aim…

Communicated identities of regional cluster firms: Evidence from the Franciacorta wine cluster

Alessandra Zamparini, Francesco Lurati

This paper presents the results of exploratory research aimed at understanding how firms operating in regional clusters use the clusters' collective identity in their external…

Public Relations in Global Cultural Contexts: Multi‐paradigmatic Perspectives

Paweł Surowiec

Corporate communication and corporate marketing

John M.T. Balmer, Laura Illia