Corporate Communications: An International Journal: Volume 22 Issue 2

The communicative stance of CSR: reflections on the value of CSR communication

Ursa Golob, Natasa Verk, Anne Ellerup-Nielsen, Christa Thomsen, Wim J.L. Elving, Klement Podnar

The purpose of this paper is to introduce the third special issue on corporate social responsibility communication (CSRCom). In this editorial, the authors take the opportunity to…

Origin stories in CSR: genesis of CSR at British American Tobacco

Timothy Coombs

Graphic novels have a concept known as the origin story. The origin story is background information on how a hero or villain came into being. The purpose of this paper is to…

Unlocking corporate social responsibility: Minimalism, maximization, and neo-institutionalist resource dependency keys

Robert L. Heath, Damion Waymer

The purpose of this paper is to explore the proposition that organizational policies and actions gain more legitimacy when they proactively improve (rather than reactively defend…

Hold me responsible: The role of corporate social responsibility and corporate reputation for client-perceived value

Maja Arslanagic-Kalajdzic, Vesna Zabkar

Corporate communication practices are becoming ever more important for business service clients, as they signal quality and hence are related to client-perceived value. The…

Investigating industry expert discourses on aspirational CSR communication

Lisa Koep

The purpose of this paper is to investigate industry expert discourses on aspirational corporate social responsibility (CSR) communication. Analysing CSR managers’ and…

Corporate social responsibility as shared value creation: toward a communicative approach

Christiane Marie Høvring

The debate on corporate social responsibility (CSR) as shared value creation is trapped between management scholars and business ethics scholars, focusing merely on the…