Table of contents
Corporate communication in the management of innovation and change
Colin Hargie, Dennis TourishOrganizations seek to innovate in order to improve their effectiveness. There is, however, some confusion about what the concept of innovation actually refers to and what is…
992
Perceptions and practice of corporate communication in small businesses
Sandra Oliver, David RileyReviews symmetrical communication as corporate strategy. Qualitative data gathered from owners and managers of a wide variety of small businesses, using both questionnaires and…
526
To be or not to be… credible that is: a model of reputation and credibility among competing firms
Paul Herbig, John MilewiczPrevious studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price…
649
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09564239610113460. When citing the…
425
ISSN:
1356-3289e-ISSN:
1758-6046ISSN-L:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic-Rutherford