Corporate communication in the management of innovation and change

Abstract

Organizations seek to innovate in order to improve their effectiveness. There is, however, some confusion about what the concept of innovation actually refers to and what is involved in the process of innovation. Attempts to clarify the meaning and nature of organizational innovation and examines a number of key communication factors which innovators should take into account.

Citation

Hargie, C. and Tourish, D. (1996), "Corporate communication in the management of innovation and change", Corporate Communications: An International Journal, Vol. 1 No. 2, pp. 3-11. https://doi.org/10.1108/eb046524