Corporate Communications: An International Journal: Volume 27 Issue 2

The impact of CSR on nonprofit outcomes: how the choice of corporate partner influences reputation and supportive intentions

Virginia Harrison, Michail Vafeiadis, Pratiti Diddi, Jeff Conlin

While research has shown that corporate social responsibility (CSR) can enhance a company's reputation, less is known about the effects of CSR communication on nonprofits. Hence…

The social network antecedents to consumer engagement: revealing how consumers' conversations influence online engagement behaviors

Yan Qu, Adam J. Saffer, Daniel Riffe

Consumer engagement has become a critical component to many brands' relationship and promotional efforts. Empirical studies have documented the psychological elements that can…

The role of institutional environment in building communication professionals' trust and satisfaction: a moderated multiple-mediation analysis

Juan Meng, Bruce K. Berger

As an important group of internal stakeholders, communication professionals carry the responsibilities to communicate with multiple groups of audience and foster trusted and…

Exploring the interrelationship and roles of employee–organization relationship outcomes between symmetrical internal communication and employee job engagement

Ejae Lee, Minjeong Kang, Young Kim, Sung-Un Yang

This paper aims to investigate how employee–organization relationship (EOR) outcomes – types and qualities – are interrelated and how employees' perceptions of types (exchange and…

Between strategic clarity and strategic ambiguity – oscillating strategic communication

Olaf Hoffjann

Ambiguity has become a central concept in strategic communication research in recent years. This paper addresses three central deficits in the research to date. First…

Can SMEs in the food industry expect competitive advantages from proactive CSR when CSR trade-offs exist?

Yeonsoo Kim, Nandini Bhalla

The study aims to examine the effects of proactive vs passive environmental corporate social responsibility (CSR) in the context of small and medium size enterprises (SMEs)…

Mission statement effectiveness: investigating managers' sensemaking role

Seong-Yuen Toh, Shehnaz Tehseen, Ali B. Mahmoud, Jason Cheok, Nicholas Grigoriou, John Opute

This study highlights the instrumental role of the mission statement as a tool used by managers to shape value congruence to achieve enhanced employee performance levels.

Consumer empowerment in corporate social responsibility: the effect of participatory CSR on company admiration and word-of-mouth communications

Hyojung Park, Soo-Yeon Kim

This study conceptualizes participatory corporate social responsibility (CSR) as a consumer empowerment strategy and examines the effect of participatory CSR on consumer responses…

How managerial communication reduces perceived job insecurity of flight attendants during the COVID-19 pandemic

Peerayuth Charoensukmongkol, Pornprom Suthatorn

This research investigates whether and how the quality of vertical communication implemented by airline industry management can reduce perceived job insecurity of flight…

The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand

Yukyung Lee, Carolyn A. Lin

This study examined whether marketing an apparel product via an advertisement with a sustainability vs a conventional message would affect consumer perception of the brand's CSR…

Silence has no place: a framing analysis of corporate statements about racial inequity, immigration policy and LGBTQ rights

Yvette M. Sterbenk, Jamie Ward, Regina Luttrell, Summer Shelton

This study explores the framing of messages delivered by 105 Fortune 500 companies across 21 sectors in June 2020 in response to three social justice issues that took prominence…