Table of contents
Building credibility in international banking and financial markets: A study of how corporate reputations are managed through image advertising
Poul Erik Flyvholm Jørgensen, Maria IsakssonThe research aims to draw a detailed picture of how international corporate banks and financial institutions approach image advertising to enhance impressions of their…
Communicating a new corporate image during privatization: the case of El Al airlines
Ram Herstein, Yoram Mitki, Eugene D. JaffeThe importance of corporate image management in the airline industry has increased substantially in recent years. More and more managers of airline companies have found themselves…
When an icon stumbles: the Ribena issue mismanaged
Tony JaquesWhen two 14‐year‐old New Zealand schoolgirls challenged the advertising claims of Ribena blackcurrant drink – owned by global giant GlaxoSmithKline – they triggered a sequence of…
When working hard pays off: testing creativity hypotheses
Taewon Suh, Hochang ShinThis study seeks to suggest and test an important moderator, organizational encouragement, which plays between working hard, and two outcome variables, creativity and performance…
Concise corporate reporting: communication or symbolism?
Sue Hrasky, Bernadette SmithCorporate reporting is an important component of the investor relations function, and the aim of this paper is to seek evidence as to whether, as is often assumed, concise…
Transparency and performance communication: a case study of Dutch Railways
Mirjam Galetzka, Dave Gelders, Jan Pieter Verckens, Erwin SeydelIn an attempt to gain insight into the effects of transparent communication on critical performances, this paper aims to explore performance measures and communication of a…
ISSN:
1356-3289e-ISSN:
1758-6046ISSN-L:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic-Rutherford