Corporate Communications: An International Journal: Volume 2 Issue 4

Ethics and business communication: a cross‐cultural study of CEO potential

B.C. Ghosh, Sam Fullerton, David Taylor

Recent initiatives in business curricula have included emphases on global business communication and ethics. Combines these issues by comparing the ethical predisposition of…

Teaching organizational communication as public relations in UK universities

Kevin Moloney

Explores relationships between the popular perception of public relations; the Grunigian paradigm, its distortion by UK teachers and a way forward to a more soundly‐based teaching…

Perceptions of corporate communication as public relations

Donald K. Wright

Reports on a mailed questionnaire survey of corporate managers and executives from fields other than communication and public relations (accounting, administration, engineering…

Linguistic context analysis: a new approach to communication evaluation

Turgay Amac

Argues that not only quantitative, but also qualitative evaluation has become a necessity today to legitimize the effectiveness and efficiency of integrated communication…