Teaching organizational communication as public relations in UK universities

Abstract

Explores relationships between the popular perception of public relations; the Grunigian paradigm, its distortion by UK teachers and a way forward to a more soundly‐based teaching about the communications of organizations. The first part is about public perceptions of public relations in the UK and how these influence attitudes on the campus. The second part is about shifting the emphasis of teaching away from a communication science perspective and towards a political studies one. Concludes that this shift could lead to a better connection with modern thinking about persuasive information flows in modern, liberal, industrialized societies.

Citation

Moloney, K. (1997), "Teaching organizational communication as public relations in UK universities", Corporate Communications: An International Journal, Vol. 2 No. 4, pp. 138-142. https://doi.org/10.1108/eb046544