Corporate Communications: An International Journal: Volume 6 Issue 1

Information sources: is there a gender issue?

This study examined gender differences in utilization of information sources within a single large professional services firm. Nine specific sources of information, falling under…

Accounting for public relations: exploring radical alternatives

Despite continuing interest in assessing the effectiveness of public relations activities the resulting asset, termed goodwill, continues to be regarded as intangible. As a result…

Corporate social responsibility – a PR invention?

Considers the paradoxes inherent in the phrase “corporate social responsibility”. These include procedures of corporate governance, the market’s view of organizations’ ethical…

Corporate reputation: seeking a definition

This article reviews different viewpoints in the marketing literature in an attempt to clearly define the concept of corporate reputation and identify its relationship with…

Measuring corporate reputation

Considers how corporate reputation is most influenced by the actions of an organization rather than a successful (or otherwise) PR campaign. Then considers how a communication…

Measuring visual identity: a multi‐construct study

A critical element in the development of a fundamental body of knowledge in corporate identity and corporate visual identity, as well as for improvement in communication practice…

The Mercedes‐Benz A‐class crisis

The launch of the Mercedes‐Benz A‐class in 1997 was greeted with enthusiasm by the international motoring community until the Swedish “elk‐test” was performed. A spate of toppling…

An agenda model of organisational communication

The purpose of the study is to analyse the meanings and valuations the members of a working organisation attach to organisational communication and to construct them into a model…

Rethinking Public Relations

Integrated Marketing Communications