Measuring visual identity: a multi‐construct study
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 March 2001
Abstract
A critical element in the development of a fundamental body of knowledge in corporate identity and corporate visual identity, as well as for improvement in communication practice, is the development of measures of the variables with which communicators work. In this article, the earlier work of Churchill is outlined and applied in search of measures in the context of international corporate visual identity.
Keywords
Citation
Melewar, T.C. (2001), "Measuring visual identity: a multi‐construct study", Corporate Communications: An International Journal, Vol. 6 No. 1, pp. 36-42. https://doi.org/10.1108/13563280110381206
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited