Corporate Communications: An International Journal: Volume 11 Issue 1

Strategic intranets: the next big thing?

Keith Denton

The purpose of this paper is to describe the importance the intranet holds for the organization.

Communicating with local publics: a case study of Coca‐Cola's Chinese web site

Yan Tian

This is a case study of Coca‐Cola's Chinese web site. It aims to examine how Coca‐Cola, the number one brand in the world, is using its web site to communicate with the publics in…

Integrated marketing communication: from tactics to strategy

Olof Holm

The emergence of integrated marketing communications (IMC) has become a significant example of development in the marketing discipline. It has influenced thinking and acting among…

Relationships are the core value for organisations: A practitioner perspective

David Phillips

To examine how relations with social groups, including shareholders, customers, employees and vendors among other stakeholders are pivotal to generating wealth and optimising…

Promoting business with corporate gifts – major issues and empirical evidence

Ying Fan

The purpose of this paper is to describe how corporate gifts are an important tool in the marketing communication mix.

The nature of corporate reputation and the measurement of reputation components: An emprical study within a hospital

Çiğdem Şatır

The purpose of this paper is to assess whether corporate reputation can be analyzed or not with the present impressions related to “service quality that the customers have…

Understanding relationship fading in cultural sponsorships

Rami Olkkonen, Pekka Tuominen

To describe, analyse, and understand relationship fading between a business sponsor and a sponsored museum in the context of cultural sponsorships.

Electronic mail and internal communication: a three‐factor model

Paul Hewitt

The purpose of this paper is to demonstrate how e‐mail may promote effective internal communication in three key areas.