Corporate Communications: An International Journal: Volume 6 Issue 3

Current trends in corporate communication

Michael B. Goodman

Explores trends in corporate communication based on the Corporate Communication Institute Benchmark Study and on the Council of Public Relations Firms Spending Study. Presents…

Image or substance? Candidate or campaign? A case study of a presidential election campaign in Finland

Elisa Juholin

This study examined reasons why Elisabeth Rehn – labelled by the media as the queen of the polls – lost her lead position a month before the presidential election. Rehn’s campaign…

Corporate communication: a powerful tool for stating corporate missions

Kiyoshi Yamauchi

This paper analyzes some of the issues regarding the belief that a company’s values are encapsulated in its corporate philosophy and that conveying these values is what corporate…

Corporate identity strategy: empirical analyses of major ASEAN corporations

Check‐Teck Foo, Andy Lowe, Check‐Tong Foo

This paper examines corporate identity on three different levels: regional; national and industrial. It then empirically integrates corporate identity with strategy within ASEAN…

The implication of language style in business communication: focus on English versus Japanese

Naoki Kameda

An advisory group to the Prime Minister proposed early this year that Japan should consider making English its official second language. This proposal has proven highly…

How important is professionalism to corporate communication?

Carol J. Steiner

Professionalism is a hot topic in journals serving a wide range of disciplines, but few articles critically question the desirability or value of professionalism. This article…

Applying and measuring strategic evaluation to the case of Microsoft

Jihye Kim, Yungwook Kim

To achieve objective information about how media delivered messages to cover an issue, the Microsoft antitrust trial case was investigated from the media coverage of five national…

International Management, 3rd edition

Helen Deresky

Principles of Marketing, 2nd edition

Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong