Corporate identity strategy: empirical analyses of major ASEAN corporations
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 September 2001
Abstract
This paper examines corporate identity on three different levels: regional; national and industrial. It then empirically integrates corporate identity with strategy within ASEAN corporations. Multi‐leveled analyses are drawn from statistical results obtained from an already established database of 109 ASEAN public‐listed companies. It seeks to relate corporate identity to the anatomy of strategic planning within major corporations in the ASEAN region.
Keywords
Citation
Foo, C., Lowe, A. and Foo, C. (2001), "Corporate identity strategy: empirical analyses of major ASEAN corporations", Corporate Communications: An International Journal, Vol. 6 No. 3, pp. 137-144. https://doi.org/10.1108/EUM0000000005737
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited