Corporate Communications: An International Journal: Volume 19 Issue 3

Crisis communication in key account relationships

Satu Nätti, Suvi Rahkolin, Saila Saraniemi

A deliberate and planned crisis communication strategy is an important part of key account management. The purpose of this paper is to draw links between key account managers…

Corporate reputation based theory of choice between organic, hybrid and inorganic growth strategies

Arpita Agnihotri

The purpose of this paper is to examine how organizational resources: mass media corporate reputation and relative performance influences firms choice between organic, hybrid and…

An integrative approach to eWOM and marketing communications

Suri Weisfeld-Spolter, Fiona Sussan, Stephen Gould

The purpose of this paper is to improve the understanding of how different forms of electronic word-of-mouth (eWOM) and simultaneous marketing communications (MC), two crucial…

Digital channels in the internal communication of a multinational corporation

Heini Sisko Maarit Lipiäinen, Heikki Ensio Karjaluoto, Marjo Nevalainen

The purpose of this paper is to examine how digital communication tools are used for internal communication (IC) in multinational corporations (MNCs). Specifically, the study…

Managerial communication practices and employees’ attitudes and behaviours: A qualitative study

Shilpee A. Dasgupta, Damodar Suar, Seema Singh

This study is a part of two sequential studies (quantitative and qualitative) carried out to study the impact of managerial communication on employees’ attitudes and behaviours…

The representation of CSR in Malaysian CEO statements: a critical discourse analysis

Kumaran Rajandran, Fauziah Taib

– The purpose of this paper is to examine how Malaysian CEO Statements represent corporate social responsibility (CSR).

CSR and Beyond. A Nordic Perspective

Professor Mette Morsing and Dr Robert Strand