Table of contents
Pandemic messaging to connect or to sell? B2B messaging strategies on LinkedIn regarding COVID-19
Steven Brewer, Rebecca ImesThis study examines how the world's largest business-to-business (B2B) firms communicated about coronavirus disease 2019 (COVID-19) on LinkedIn during the first months of the…
Virtual onboarding and socialization, an exploration of employee discussions and experiences
Jillian Williamson Yarbrough, Leslie Ramos SalazarDuring the coronavirus disease 2019 (COVID-19) pandemic, employers struggled to develop virtual onboarding (VO) experiences among new employees. Prior research has examined VO…
“Posts are my own”: effects of social media disclaimers on perceptions of employees and their organizations from tweets and retweets
Caleb T. Carr, Rebecca A. Hayes, Cameron W. PiercyThis study empirically assesses the perceptions the public has of employees and their organization following a [re]tweet, and the additional potential ameliorating effect of a…
COVID-19 communication management in Europe: a comparative analysis of the effect of information-seeking in the public’s sense-making in Italy, Spain and the United Kingdom
Angeles Moreno, Cristina Fuentes Lara, Ralph Tench, Stefania RomentiGovernments around the world have shown poor capabilities in responding effectively to the COVID-19 health emergency outbreaks. After the declaration of COVID-19 as an…
Analysts' identity negotiations and politeness behaviour in earnings calls of US firms with extreme earnings changes
Veronika Koller, Xiaoxi WuFinancial analysts' roles and incentives mean that they have conflicting identities to maintain towards investors and firm managers. The authors study how analysts adopt various…
The impact of social media marketing on new venture performance
Dominyka Venciute, Vilte Auruskeviciene, James ReardonThe purpose of this paper is to examine the impact of social media marketing on new venture performance utilizing Structure-Conduct-Performance (SCP) theory.
ISSN:
1356-3289e-ISSN:
1758-6046ISSN-L:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic-Rutherford