Corporate Communications: An International Journal: Volume 29 Issue 2

Editorial 29.2: Inclusivity and innovation

Martina Topic

Gender diversity on corporate boards: perceptions on quotas

Frank Lefley, Helena Vychová, Gabriela Trnková

This paper aims to seek the perceptions of potential future corporate managers and directors on the issues raised in the literature, especially recent articles in the corporate…

Board gender diversity, quotas and critical mass theory

Frank Lefley, Václav Janeček

The corporate communications literature recently focused on corporate board gender diversity, specifically looking at two central aspects: gender quotas and equitable target…

Gender diversity on corporate boards: importance of female traits/characteristics as perceived by university students

Frank Lefley, Gabriela Trnková, Helena Vychová

This study aims to contribute to the literature on board gender diversity by soliciting university students' views on several perceptions raised by academics concerning the…

How does femvertising work in a patriarchal context? An unwavering consumer perspective

Aleena Amir, David Roca, Lubaba Sadaf, Asfia Obaid

Given the extensive evidence of femvertising's positive effects in Western cultures, this paper aims to investigate how femvertising may influence customers' perceptions and…

Addressing global overconsumption: positioning the anti-consumption through communication appeals

Andrea Lučić, Marija Uzelac

The study aims to analyse the possibilities of positioning the anti-consumption through different communication appeals. It analyses commercial and social marketing campaigns in…

Informality in strategic communication. Making the case for a forgotten concept

Olaf Hoffjann

Although current strategic communication research is particularly interested in deviations from normative ideals, there is a surprising lack of interest in the structures that…

A move to the bright side? When journalism is invited into internal communication

Vibeke Thøis Madsen, Helle Tougaard Andersen

Journalists moving into corporate communication have for many years been regarded as a move to the “dark side”. This paper turns the lens to explore how trained journalists…

Is Internal Marketing a declining field? If so, why? A literature exploration from a hermeneutic perspective

Neil Richardson, Ruth M. Gosnay

This paper reflects on antecedents that may cause academic fields to decline or stagnate. It uses a hermeneutic review to consolidate and critique the Internal Marketing (IM…

Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry

Maja Šerić, Maria Vernuccio, Alberto Pastore

Aligning corporate communications through different information sources is a great challenge for marketers, especially those operating in the tourism sector, which has been…