Table of contents
Exploring the logics of corporate brand identity formation
Anna Blombäck, Marcela Ramírez‐PasillasThe purpose of this paper is to explore and analyze the logics at work when companies decide what corporate features to communicate; which eventually also accounts for their…
5821
Consumer‐oriented CSR communication: focusing on ability or morality?
Line SchmeltzThis article aims to investigate young people's opinions and attitudes towards companies' engagement and communication about corporate social responsibility (CSR).
12331
Identity, image and stakeholder dialogue
Helena KantanenThis paper aims to focus on how corporate and regional identity and image build a framework for stakeholder dialogue in higher education institutions.
3615
Visual priming of pharmaceutical advertising disclosures: effects of a motivation factor
Alex WangThis study seeks to examine how consumers perceive a pharmaceutical company's advertisement through visual priming of the disclosure featured in the advertisement.
1718
ISSN:
1356-3289e-ISSN:
1758-6046ISSN-L:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic-Rutherford