Corporate Communications: An International Journal: Volume 28 Issue 2

Editorial 28.2: Digital transformation and humans

Martina Topić

Guest editorial: Digitalization of Corporate Communications: a multi-stakeholder approach

Luis M. Romero-Rodríguez, Bárbara Castillo-Abdul

Scientific production on corporate communication: a systematic study in Scopus with COVID-19 as a determining factor

Tatiana Hidalgo-Marí, Jesús Segarra-Saavedra, Javier Herrero-Gutiérrez

Searching, identifying and analysing the scientific literature on “corporate communication” published in scientific journals during the twenty-first century (2000–2021) and…

Forced telecommuting during the COVID-19 lockdown: the impact on corporate culture in Spain and Kazakhstan

Paloma Díaz-Soloaga, Aurora Díaz-Soloaga

This paper studied organizational culture in two different countries during the COVID-19 lockdown, a stressful social and labor context that obliged entire working populations to…

Internal communication and employer branding within a humanistic model – a case study of IKEA (Spain, 2019–2021)

Lucía Pérez-Pérez, Inmaculada Berlanga, Juan Salvador Victoria

The study aims to establish that a humanistic model is a necessary context for efficient employer branding (EB) and to identify the characteristic features of a humanistic model…

Mapping intrapreneurship through the dimensions of happiness at work and internal communication

Rafael Ravina-Ripoll, Esthela Galvan-Vela, Deisy Milena Sorzano-Rodríguez, Missael Ruíz-Corrales

This article explores how internal communication impacts happiness at work and intrapreneurship through the dimensions of communication climate and communication in meetings.

The role of CSR in high Potential recruiting: literature review on the communicative expectations of high potentials

Gerrit Adrian Boehncke

The purpose of this paper is to identify what attention science pays to CSR communication for the process of career orientation and employer decision-making by the critical sought…

Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure

Jana Brockhaus, Alexander Buhmann, Ansgar Zerfass

This article studies the digitalization of corporate communications and the emergence of communication technology (CommTech). The authors show communicators' expectations…

Content posted by Spanish automotive sector brands on YouTube: branded content, insights and environmental commitment

Araceli Castelló-Martínez

The main objective of this study is to analyze content posted by automotive sector brands on their YouTube channels, identifying the use of a branded content format, the…

The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies

Estela Núnez-Barriopedro, Pedro Cuesta-Valiño, Sara Mansori-Amar

The study of the background to programmatic advertising is of great interest in the context of digital marketing. Therefore, the main aim of this research is to define a…

Challenges of digital advertising from the study of the influencers' phenomenon in social networks

Elena Borau-Boira, Ana Pérez-Escoda, Cristina Ruiz-Poveda Vera

The aim of this paper is to study the challenges of digital advertising from the characterization of the influencer phenomenon based on the perceptions of two different and…

Corporate social responsibility and public diplomacy as formulas to reduce hate speech on social media in the fake news era

Israel Doncel-Martín, Daniel Catalan-Matamoros, Carlos Elías

Analyse the presence of hate speech in society, placing special emphasis on social media. In this sense, the authors strive to build a formula to moderate this type of content, in…