Corporate Communications: An International Journal: Volume 28 Issue 6

Editorial 28.6: Corporate social irresponsibility

Martina Topic

Public's ethical perception, moral outrage in activism: testing a perceptual-affective-behavioral model for public activism in ethical issues

KyuJin Shim, Young Kim, ChihYao Chang

This study aims to propose a model of publics' ethical activism, testing the role of emotional outrage in an extended framework of the previously established STOPS model. Thus…

Online sustainability claims: lessons from high-scoring B corporations in the Canadian food and beverage sector

Natalia Lumby, Ojelanki Ngwenyama

Sustainability certifications can support green innovation in important consumer sectors such as food and beverage. This research interrogates how certified companies communicate…

“Not enough yet”: CSR communication of stigmatized industries through news coverage

Hyun Ju Jeong, Deborah S. Chung

Corporate social responsibility (CSR) communication covered by the news media is considered as more credible and effective in shaping public perceptions toward corporations than…

Effects of climate CSA and CSR messaging: the moderating role of green consumer identity

Cassandra L.C. Troy, Megan L.P. Norman, Nicholas Eng, Jason Freeman, Denise S. Bortree

The purpose of this experimental study is to examine the effects of climate change corporate social responsibility (CSR) and corporate social advocacy (CSA) messages on public…

Conceptualizing the relationship between corporate social advocacy and political polarization

Joshua M. Parcha

Corporations are now taking stands on contemporary and controversial social issues that share no obvious connection to the corporations’ business practices. At the same time…

How do CSI and CSR perceptions affect word of mouth recommendations? The role of trust, distrust, and moral norms

Grzegorz Zasuwa, Magdalena Stefańska

This paper has a twofold objective: (1) to examine how trust and distrust mediate the relationship between corporate social responsibility (CSR) and irresponsibility (CSI…

When pretesting corporate social responsibility advertising can mislead: feelings vs attitudes

Joon Hye Han, Anthony Grimes, Gary Davies

The main purpose of this study is to contribute to the literature concerned with improving the effectiveness of corporate social responsibility (CSR) advertising by considering…

Tone and credibility in voluntary disclosures

David Bodoff, Iris Hirsch

The purpose of this research paper is to study attitudinal responses to the tone of a voluntary disclosure. It is known that tone can affect market response. Existing literature…

How healthy are employee-related CSR initiatives: a mapping and discussion of applying health-related employee benefits as part of companies' CSR programs

Line Schmeltz, Matilde Nisbeth Brøgger

The aim of this study is to investigate the prevalence of corporate health initiatives as part of CSR, and how and to what extent these initiatives are communicated in CSR reports.