Corporate Communications: An International Journal: Volume 29 Issue 6

Editorial 29.6: Gender equality, workplace culture and engaging with publics

Societal impact of Brand Public Relations on gender equality: evidence for a mediation-type mechanism

The purpose of the project was to identify a mechanism of causal relationship between Brand Public Relations (BPR) and societal change in the perception of women gender roles.

Helpful or harmful? The impact of gender stereotypes on publics’ crisis response

Although situational crisis communication theory (SCCT) is centered on rationality and cognitive information processing, it ignores that people are also driven by irrationality…

Human social responsibility from challenges to achievements: discursive empowerment of women innovators across organizational borders

The paper explains how challenges and achievements of human social responsibility (HSR) are addressed by women innovators across the organizational borders of various industries…

Board gender diversity and social disclosures: some empirical evidence from Indian companies

The objective of this study is to assess if corporate social disclosures in a company are influenced by gender diversity at board level. We also investigate the number of women…

Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes

With the growing importance of conscientious branding, companies are increasingly adopting messages of female empowerment in their social media communications. However, this is…

Fashion industry in crisis: a systematic literature review 1972–2022

This systematic literature review presents the state of the field of fashion and crisis communication. The quantitative coding offers insight into dominant and emergent themes in…

Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception

This study aims to investigate the ecological awareness of Chinese consumers towards fast fashion and examine the effect of social sustainability claims on green brand image and…

Understanding the efficacy of leadership communication styles in flex work contexts

Because a large number of employees now work remotely, either completely or partially (e.g. flexible), it is imperative that scholars and practitioners understand the implications…

Somebody's watching me: boundary turbulence and its impact on employee engagement

The purpose of this paper is to use the concept of boundary turbulence from Communication Privacy Management (CPM) theory to better understand how employee monitoring impacts…

Breaking with the seductive promises of internal social media: a critical appraisal

The purpose of this article is to critically analyze the existing literature on internal social media (ISM) within the context of internal communication, aiming to provide a more…

Online faith-holder communities in crisis: proposing and testing a dual-challenge model

Though current literature has started to recognize the significant role that online faith-holders play in the context of brand reputation crises, extant research lacks a…

Silent ripples: negative CSR associations' impact in non-crisis situations

A total of 478 Americans participated in an online survey. Each participant was asked to answer questions about a company randomly assigned from one of 36 companies representing…

How CSR communication and value co-creation shape consumer well-being and brand love in the post-COVID-19 pandemic: evidence from the UK

Drawing upon the service-dominant logic (S-D logic) and elaboration likelihood model (ELM), this paper provides an integrative model to investigate how argument quality and source…

More than just a family affair? The preventive effect of privatized CEO communication on the perception of an organization in crisis

This study examines the role of CEO communication in effective crisis management. Specifically, it examines whether the communication of private information about a CEO can create…

Exploring the first impression of a company: an empirical analysis of IPO prospectuses applying the impression formation model

The present study aims to identify how firms positioned their corporate reputation (i.e. impressiveness vs respectability) in their initial public offering (IPO) communication…