Corporate Communications: An International Journal: Volume 29 Issue 4

Editorial 29.4: Relationship (and behavioural) leadership in public relations and corporate communications

Martina Topic

Effects of internal crisis communication during the COVID-19 pandemic: employee perceptions of communication quality, leadership and relational outcomes

Yeonsoo Kim, Shana Meganck, Iccha Basnyat

This study, informed by the Situational Crisis Communication Theory, aims to suggest two primary response strategies that can be used for effective internal crisis communication…

The integrated role of adaptive leadership, sense of empathy and communication transparency: trust building in corporate communication during the pandemic

Juan Meng, Po-Lin Pan, Michael A. Cacciatore, Karen Robayo Sanchez

The COVID-19 pandemic has generated a significant impact on several aspects of public relations practice. By adopting the theoretical framework of adaptive leadership, this…

The Astroworld tragedy as an argument for proactive crisis management

Margaret Anne Murray, April Marvin

The Astroworld concert tragedy is used as an example of crisis (mis)management and the potential utility of the 4R model. Although the 4R model has been implemented in high-risk…

How spokespeople help or hurt business through crisis messaging: experiments testing the roles of narratives, non-narratives and counterargument

David Clementson, Tyler Page

When an audience mentally counterargues a spokesperson, the message is backfiring. In such cases, audience members are practically persuading themselves to take the opposite…

Examining the mediating effects of sincerity and credibility in crisis communication strategies

Courtney D. Boman, Erika J. Schneider, Heather Akin

This study aims to explore how source type can influence organizational assets proposed by source credibility theory (SCT) when paired with matched situational crisis…

Mediated crises and strategic crisis communication of third sector organizations: a content analysis of crisis reporting in six countries

Andreas Schwarz, Audra Diers-Lawson

This study aims to contribute to strategic crisis communication research by exploring international media representations of third sector crises and crisis response; expanding the…

Customer perception of corporate social responsibility and its impact on customer engagement: critical significance of corporate reputation

Zahoor Ahmad Parray, Junaid Iqbal, Rashid Mushtaq

The primary goal of this research is to examine how corporate social responsibility (CSR) affects customer engagement (CE) and how corporate reputation (CR) serves as a mediator…

Public relations professionals' views of moral entrepreneurship: an exploration of the concept, its benefits and barriers

Elina Erzikova, Diana Martinelli

The purpose of this paper is to examine US public relations professionals' perceptions of the benefits and challenges associated with the concept of moral entrepreneurship…