Corporate Communications: An International Journal: Volume 15 Issue 3

Promoting active communication behaviours through internal communication

Alessandra Mazzei

The purpose of this paper is to propose a definition of internal communication based on intangible resources rather than organizational boundaries.

CSR advertisements: a legitimacy tool?

Francisca Farache, Keith J. Perks

The purpose of this paper is to investigate how companies use corporate social responsibility (CSR) advertisements to legitimise their ethical positions and how CSR advertisements…

From image to economic value: a genre analysis of sustainability reporting

Tom Bowers

The paper aims to examine the extent to which the genre of the sustainability report has evolved due to the increased emphasis placed on the economic value of addressing…

Communicating corporate image into existence: the case of the Saudi banking industry

Roland K. Yeo, Mohamed A. Youssef

The paper seeks to explore the factors that would make an impact on the corporate image of large commercial banks in Saudi Arabia through the perceptions of direct customers. It…

Museums' communication in small‐ and medium‐sized cities

Paul Capriotti

The purpose of this paper is to study how museums in a medium‐sized city (Tarragona, Spain) communicate with their local community, analysing how people evaluate and inform…

Effective internal environment‐related communication: An employee perspective

Christa Uusi‐Rauva, Johanna Nurkka

The paper aims to understand what kinds of internal messages concerning a company's environment‐related corporate social responsibility (CSR) activities would be most effective in…

Towards a more dynamic stakeholder model: acknowledging multiple issue arenas

Vilma Luoma‐aho, Marita Vos

The purpose of this paper is to suggest that corporate communications is becoming less predictable as interaction with stakeholders is moving from organizational control toward…