Table of contents
Communication practice as corporate business performance: an empirical approach
Brian Harrop, Richard J. VareyAn eclectic view of organisational performance is presented and the ability of mass media to influence it is addressed. A number of cases are considered in the light of this…
347
The design development process of commercial building projects: two case studies in corporate communications
Low Sui Pheng, Daniel L.L. T'ngThis paper examines the managerial skills and role perceptions between the design leader and the client's in‐house professional staff which affect corporate communications. It…
292
Communicating culture: a reinforcement process model
Enrique Claver, Juan Llopis, José L. GascóIn this article, after laying the conceptual foundations of communication and corporate culture, we revise the disagreement on whether their role in their mutual relationship is a…
875
The Australian Cricket Board (ACB): mapping corporate relations
Francis Farrelly, Pascale Quester, Peter SmolianovAcademic research in the area of sports marketing has concentrated on bi‐lateral relationships, such as that linking a sponsor with the recipient of support, or that between the…
697
ISSN:
1356-3289e-ISSN:
1758-6046ISSN-L:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic-Rutherford