Corporate Communications: An International Journal: Volume 9 Issue 4

The influence of corporate communications on recycling behaviour

Nicky Mee, Debbie Clewes

This paper is a case study which explores the impact of a variety of communication tools and the way in which they influence the recycling behaviour of residents in Rushcliffe…

Effective communication strategies in a franchise organization

Paul James Davis

Examines the nature and success of corporate communication initiatives within a large retail franchise organization. Challenges faced by communication strategists in franchised…

Asymmetrical dialogue? Corporate financial reporting via the Internet

Catherine Gowthorpe

This paper reports the results of a recent research study into the use of the Internet for communicating corporate financial information to stakeholders. Senior officers in a…

Does use of public relations promote a higher growth rate in small firms?: The case of Lincolnshire

David Gray, Frank Davies, Kevin Blanchard

A survey was undertaken to identify the ways in which small businesses in Lincolnshire used public relations. For many of the 51 activities, techniques and skills examined, it is…

An exploratory study of the failure of online organisational communication

Mike Molesworth, Janice Denegri‐Knott

In this paper two online activities are discussed that are becoming increasingly interesting to organisations because they suggest a potential change in the balance of power…

Can a city communicate? Bradford as a corporate brand

Myfanwy Trueman, Mary Klemm, Axele Giroud

This exploratory research examines how corporate communications can influence stakeholder perceptions to enhance or detract from the city as a brand. It uses the UK city of…

Silence during intercultural communication: a case study

Misa Fujio

This is a case study of USA‐Japan intercultural communication, analyzing a one‐hour meeting between a US manager, a Japanese manager and a Japanese junior staff member of a US…

British activism: the viewer and listener community

Rachel Kovacs

The research explored, over seven years, the strategies and impact of six UK pressure groups. The main method used was in‐depth interviews. In addition, extensive searches of…

News, Public Relations and Power

Kevin Moloney