Table of contents
When love becomes hate: how different consumer-brand relationships interact with crises to influence consumers' reactions
Liang MaA well-accepted proposition in the literature of corporate strategic communication and public relations is that consumer-brand relationships (CBRs) affect corporate crisis…
Corporate listening: unlocking insights from VOC, VOE and VOS for mutual benefits
Jim MacnamaraComparatively, while the voice of customers, employees, and other stakeholders have been identified as key components of corporate and marketing communication, little attention…
Enhancing post-crisis communication through memorials: the case of the bonfire crisis at Texas A&M
Elina R. TachkovaThere is a small amount of research that examines the post-crisis communication efforts of organizations (Coombs, 2012). The discourse of renewal has a focus on learning and…
Exploring strategic CSR communication on UAE banks' corporate websites
Effrosyni Georgiadou, Catherine NickersonCommunicating CSR through corporate websites is one of the most effective ways for organizations to inform and engage stakeholders, earn legitimacy and reap the intangible and…
Analyzing reputation of Swiss universities on Twitter–The role of stakeholders, content and sources
Daniel VoglerThis study investigated the reputation of Swiss universities on Twitter. It gives detailed insights on how the reputation of universities was constituted in a digitized media…
Co-creating sustainable corporate brands: a consumer framing approach
Sonja Lahtinen, Elina NärvänenThe purpose of this research is to explore how consumers co-create sustainable corporate brands (SCBs) by framing brands with a newly adopted sustainability orientation.
Social media efficacy and workplace relationships
Jason Snyder, Mark D. CistulliWith the increase of social media usage in the workplace as a background, this paper specifically addresses social media efficacy's and social media privacy's impact on supervisor…
Times are changing: the role of heritage identity on employee identification in a Danish family-owned company
Mona Agerholm AndersenThe aim of this article is to explore how the employees of a Danish family-owned company identify with the heritage identity of their company. More specifically, the purpose is to…
The role of corporate credibility and bandwagon cues in sponsored social media advertising
Ruobing Li, Michail Vafeiadis, Anli Xiao, Guolan YangSponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform without making consumers feel…
Intergenerational communication barriers and pitfalls of business families in transition—a qualitative action research approach
Anita Zehrer, Gabriela LeißThis paper aims to explore the pertinent issues, barriers and pitfalls of intergenerational communication in business families during their leadership succession period.
Towards a framework for public relations practice in the financial services sector of Ghana
Albert Anani-Bossman, Takalani Eric MudzananiThe goal of the study is to develop an integrated, non-sequential framework for excellent public relations management for the financial services sector in Ghana. The study…
Managing the communicative organization: a qualitative analysis of knowledge-intensive companies
Kaisa PekkalaThe purpose of this paper is to explore how employees' work-related communication is managed in knowledge-intensive organizations.
ISSN:
1356-3289e-ISSN:
1758-6046ISSN-L:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic-Rutherford